Zihuatanejo, Mexico: Mellow Beach Town:

Posted By: Jim Thatcher

By ANNE WALLACE ALLEN, Associated Press WriterTue Feb 28, 11:36 AM ET

ZIHUATANEJO, Mexico (AP) — It has been many decades since this medium-sized resort town was best known for its coconut groves and fishermen. These days, visitors can't walk along Zihuatanejo's principal waterfront without being stopped by basket vendors or hailed by waiters.

Cruise ships carrying thousands of people regularly anchor in the harbor; tour buses sometimes clog the narrow streets. But low-key Zihuatanejo, a neighbor to the larger and more polished resort town of Ixtapa, is still a restful place for travelers seeking low-rise hotels and long, tranquil days on the beach. The vendors who ply the city with jewelry and T-shirts are generally more polite than their brethren in larger resort cities like Mazatlan; the beaches are usually uncrowded.

Zihuatanejo's culture is genteel by the standards of Mexican resorts. Civic leaders encourage traditional Mexican behavior — such as the wearing of clothing, not bathing suits, downtown.

"Here, the powers that be want to retain the modesty; they discourage nakedness by looks and frowns," said Pedro Antu, who runs a cafe in town.

But local officials also strive to keep the large colony of Canadian and U.S. expatriates content.

"That's why our garbage gets picked up seven days a week," said Antu. "They finally realized American tourists don't like garbage."

After many decades of tourism, Zihuatanejo has also retained its identity as a Mexican town. Weekday mornings, the sidewalks are alive with children in school uniforms heading to class. You can hear the musical notes of the traveling knife-sharpener's whistle as he wheels his sharpening contraption through the streets. Small girls sell fresh traditional pastries from spotless stainless-steel pails. Fishermen still pull their boats onto the town's main beach to sell their catch. On a recent late afternoon, swimmers and strollers on a downtown beach stopped what they were doing to watch as dolphins moved through the bay, beyond the surf.

On Sunday night, the town offers traditional entertainment such as music or dancing at the zocalo, a large beachside plaza. As in many Mexican towns, vendors sell affordable, excellent traditional food at these events, and small children play as their parents chat with neighbors. Visitors and locals mix easily in this setting. Zihuatanejo's main streets are laid out on a grid and are easy to navigate, and even though two large grocery stores — one owned by Wal-Mart — recently opened outside of the downtown area, the town still has a large, bustling, traditional covered market crammed with stalls selling everything from fruit and baked goods to blender parts and doll clothes.

On Playa La Ropa, the town's most popular beach, small children dig their toes into the sand at the edge of a tall chain-link fence and gaze at three large crocodiles resting on the banks of an estuary. The fence is in poor condition and has huge gaps in it. Staff at nearby restaurants say the crocodiles, native creatures that live on turtles and fish, aren't dangerous.

"They get enough to eat; they're full," said Carlos Gutierrez, a manager at the nearby Restaurant-Bar Cocodrilos. Zihuatanejo's small bay, forested hills and long, palm-lined sandy beaches had been attracting adventurous travelers for many decades when Fonatur, the Mexican government tourist agency, decided with the help of World Bank economists to make a nearby coconut plantation into the high-rise resort of Ixtapa in the early 1970s. "This place used to be a dusty little fishing town with dirt streets," said Edith Soberanis, a shop owner who grew up in Zihuatanejo.

All these years later, Ixtapa is still the place to go for the discos and luxurious resorts. Big-name hotels loom over its beaches, and its shops and restaurants offer American prices. Zihuatanejo, a few miles down the coast, also has the T-shirt stands, parasailing operators, and other trappings of beach resorts the world over. Restaurants line its beaches. But it has retained its identity as a town, and while it does have some luxury hotels on its hills, it also has many dozens of low-cost, family-run hotels and restaurants. Many of its visitors are Mexicans.

The area seems to be handling its success. But a new highway running between the Pacific coast and large inland cities such as Morelia is nearing completion, and now residents of Zihuatanejo and neighboring towns wonder if traffic will increase, and their place will change.

"The trip used to take 12 hours; soon it will take four," said Soberanis. Local leaders are preparing for development. There are associations to protect the water quality in Zihuatanejo's bay. And in nearby Barra de Potosi, a beach village that is still small and rural, residents are forming a group to plan for the future. Barra de Potosi's beaches are lined with palm trees and not restaurants; the restaurants that are there still use old-fashioned wood ovens.

"This is still a village; the people still have their sovereignty," said Laura Kelly, an American who is married to a Mexican and has lived in Barre de Potosi for more than a decade. Kelly is leading a local charge to plan for development. She would like to see her town retain its traditional economy, and have no more than 50 percent of its revenues come from tourism.

"We have to protect the physical ecology and the cultural ecology of this place," said Kelly. "If we don't do this, somebody is going to come from outside and do it for us."

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If You Go...

GETTING THERE: Zihuatanejo and Ixtapa share an airport served by some major airlines, including Alaska Airlines and Continental. The airport is 10 minutes away from Zihuatanejo by taxi and about half an hour away from Ixtapa. It is also served by buses.

GETTING AROUND: Zihuatanejo is an easy city to travel on foot. Most of the beaches, shopping, restaurants and hotels are a short walk from the center of town; some central roads have been closed to traffic and provide a perfect place to amble along and check out the restaurants and shops. There are frequent buses and water shuttles for those who don't want to walk.

WHERE TO EAT: Zihuatanejo has many restaurants on the beaches and downtown. In the central market, Fonda Lupita serves an excellent hot traditional lunch for $3. The slightly more upscale La gula, at Calle Adelita 8, serves excellent Mexican and Italian food in a gorgeous rooftop setting; salads start at around $4.50 and entrees at $12.

BEACHES: Zihuatanejo's most popular beach is Playa La Ropa, accessible by bus or taxi or a 20-minute walk from town. Closer in is the quieter La Madera, a five-minute walk from town on an attractive walkway that follows the curves of the rocky shore. Playa Las Gatas, accessible by foot from La Ropa or by boat from the main pier, offers excellent snorkeling; equipment is available for rent on the beach.

NEARBY ATTRACTIONS: A half-hour drive from Zihuatanejo are the beach communities of Troncones and Barra de Potosi. Both offer a quieter beach setting, with fewer restaurants and visitors. Barra de Potosi also has a saltwater mangrove reserve that is home to thousands of migratory waterfowl; boat and kayak tours are available from the beach.

TIPS: Credit cards aren't widely accepted in Zihuatanejo, even at some major stores and restaurants. But banks with cash machines abound, and there are several foreign exchange places in the downtown area. Many vendors also accept U.S. dollars.

FOR MORE INFORMATION: Zihuatanejo's native and expatriate community contributes regularly to a Web site devoted to happenings in the area at http://www.zihua.net. A visitors guide put together by local businesses is at http://www.ixtapa-zihuatanejo.com.

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